Lelia’s Friendship Cards

1908-11 selection


“The Art of Postcards” An Exhibit presented by the Collin County Historical Society in May 2012 included an historical survey of this social phenomenon. On December 24, 1901 the U.S. Government allowed the use of the words “Post Card” to be printed on the undivided back of privately printed cards. Early Post Cards were printed in Europe, primarily Germany, where printing methods were the best in the world. England was represented by Raphael Tuck & Sons...a new field for artists...and several other trades.

“The Golden Age of Postcards,” Divided Back Era, March 1, 1907-1915. Figures from the U.S. Post Office for the year ending June 30, 1908 cite 677,777,798 postcards mailed. Total population then was 88,700,000. The back was used for both the address and any message, leaving the front for artwork or photograph. The telephone began to replace the postcard as a fast and reliable way to communicate. Technological advancements, the destruction from World War I, and influenza epidemics helped bring a close to the Golden Age of Postcards.